It was not uncommon for Houdini to spend up to 10 hours a day practicing challenging escapes.Ģ. He used his superior intellect to conduct research and obtain knowledge of all situations and always had the right tools to get the job done. While Houdini clearly took chances, he believed in managing risk. He was ready for any physical or mental challenge. Always be prepared! Houdini always had a plan and was very resourceful. Here are five marketing lessons learned from Houdini that you can apply to your entrepreneurial venture (and you don't need to wear a strait-jacket or be handcuffed to pull off this marketing magic).ġ. While everyone knows about his marvels as a legendary magician and escape artist, few know that much of his success was due to superb marketing.
Robert-Houdin, a French magician, Houdini quickly established himself as the top entertainer in the world in the late 19th and early 20th centuries. Harry Houdini, born Ehrich Weiss in 1874, dazzled American and European audiences with spectacular magic and illusion feats until his death on Halloween, 1926.
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