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Optimize Your Page PhotosĮnsure the photos on your page are high quality, sized properly, and professional. Here are three of the best Nonprofit LinkedIn profiles to inspire your process.

Your website and fundraising campaign links.

And when they land on your LinkedIn page, everything needs to be clear to them, like: It’s likely that donors, volunteers, peer-to-peer fundraisers, and the general public will visit your social media pages to vet your organization further after they land on your website. It provides a benchmark that shows where you stand with other nonprofits and helps identify the gaps in your page that you need to fill or update. The goal of auditing other pages is twofold. On the other hand, if nonprofits you admire write brilliant opinion pieces that generate massive engagement, consider building similar content into your strategy.Īfter you identify these pages, follow them on LinkedIn to keep tabs on their total follower count, overall growth, and levels of content engagement. For example, if you notice that other nonprofits within your cause category don’t prioritize video content, double down on your video marketing strategy to get ahead.

How many comments, likes, and shares does the content receive?Įvaluating these pages can provide insights that will shape your company page.

What type of content does the nonprofit create?.

How easy is it to find relevant information about the mission, location, staff, etc.?.

Is there anything here I would do differently?.

For both segments, ask the following questions: You should also examine nonprofits with an online presence that you find admirable and inspiring. Identify some of the top nonprofit organizations within your cause category that operate on a similar scale.

Before you begin building or optimizing your LinkedIn page, take time to research what other nonprofits, brands, and companies do. To maximize your LinkedIn presence, you need to have a point of comparison. LinkedIn for Nonprofits: Your Complete Checklist How to Use LinkedIn for Nonprofits 1.